In what can only be described as the worst PR stunt in pop culture history, Pepsi really dropped the ball. Today is October 21, 2015: the day Marty McFly went Back To The Future (in part 2). In the film, he orders a Pepsi Perfect.
Pepsi decided foolishly to release Pepsi Perfect for the historic date…however they chose to do a limited release. Only 6,000 would be available. I can’t help but think Coke would have done a wider release complete with a ton of press. Unfortunately, it went on sale at Amazon.Com a day early, essentially selling it out before it even went on sale.
Fans pounded Pepsi via social media, which prompted Pepsi to tweet that it was still available, even though it wasn’t.
Pepsi has decided to make it right, so the story has a happy ending. They will be making it available on their own website in a couple of weeks.
Nerds rejoice.
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